Stop upsetting the apple cart

My grandma always used to say to me: "You never want to upset the applecart." As an eight year old this never made sense to me but as I have gotten older, I have come to understand what she meant. For many online marketers, rather than placing each "apple" on the cart as it becomes possible to do so without disrupting the other "apples," many marketers throw five and six apples on at a time, not noticing the apples falling off the other side. You might be wondering, what on earth is he talking about - come along a little further and I think you will see how I go about putting this strange metaphor into action.

Taylor has a strong tradition and a conservative heritage and it is vital that the web site be a reflection of this delicate balance. If the site looks too modern, you have lost the heartbeat of the University, but if you can implement the right building blocks with the correct design and feel, you can create a beautiful marriage and strategically move the site to the next level.

For example, in my current role, we have continuously added new pieces to the site, while other pieces of the site continued to function. For effective web design to work, you can't take pieces out and replace them with another, this simply dilute the user interface. With a focused dedication to creating the best Christian University site period, you can add apples, without upsetting the whole order of the web site. By building behind the scenes and improving on the fly, the site will become more dynamic and offer a more meaningful experience. In other words, your idea of what Taylor is should be effectively communicated on the web, in print pieces, and with an in-person experience. Attract, engage, target and convert should be the game plan and if its not, I would seek to change this in my first 90 days.

God commands us to put forth the truth plainly, and for this position at Taylor we should put our best foot forward and offer students a meaningful web experience that seeks to improve their life in even a small way.